The Age: Clean power is key to the future
The answer to our energy needs may be closer than we think, writes Frank Fisher

Like the famous drunk searching for keys under the streetlight, our governments and oppositions persist in flailing around among 19th century energy strategies. Meanwhile, all around just beyond the light are endless solutions all technically available today. To be visible to governments and business, however, a new set of “market priorities” — the light of venture capital — is required.

Clean power maybe one of the workable solutions to a looming global energy crisis. Another vital aspect to our future prospects is LEADERSHIP. Not scribbbling in the margins or neurotically following like sheeple but the requirement to get off our collective arses. Such as the initiative shown by one R. Murdoch at Wednesdays Global Energy Initiative.

Hybrid-driving media mogul finds it’s easy being green

He signalled that News Corp will not be reporting climate change as the End of the World

“The challenge is to revolutionise the message. For too long, the threats of climate change have been presented as doom and gloom - because the consequences are so serious. We need to do what our company does best: make this issue exciting. Tell the story in a new way,” he said.

“There are limits to how far we can push this issue in our content. Not every hero on television can drive a hybrid car. Often times it just won’t fit.

“We must avoid preaching.”

I personally may not agree with a great deal of what he has been responsible for (including Wapping, Fox News, stouches with government regulations, lack of media ethics, political manipulation, amongst dozens of other concerns) Ah, but Murdoch is showing leadership. Or should we accept his latest proclaimation in good faith, or is it another version of his need for power, not money?